Dawn Of The Dead 2004 Outside The Mall

This scene from dawn of the dead is when the zombies have just started taking over the world, they escape them by hiding in the mall. This uses institutional context as consumerism in america is popular and the film tries to get this across.

This also uses the narrative loneliness and isolation as the characters are all alone in the mall together and isolated from the outside world.

This scene uses Propp & Todorov's narrative theory as the equilibrium of the film is disrupted by the zombie attack on the world. This was proven in their book Morphology of the Folktale (1928). The common characters that reoccur in most films is the economy of narration which is the zombie outbreak, the goal-directed protagonist which is the survivors such as Anna, Kenneth and Michael. The antagonist the zombies.