Name of Film: Cloverfield
Year Released: 2008
Genre of Trailer: Horror
The trailer is a scene trailer meaning it shows 1 scene from
the film in the trailer to give the audience a clear idea on what the film is
about. The scene shows a party in an apartment in New York City, then an
earthquake happens and everyone looks outside to see what is going on, in the
distance there is a massive explosion with debris falling down on the city of
New York, ending with the statue of liberty’s head rolling down the street.
The positive aspects of this trailer is that it doesn’t give
too much of the plot away, so the people who watch the trailer will want to
watch the film to see what happens next after the end of the scene shown in the
trailer. It also uses collision cutting as it shows from the jolly party in the
apartment to jagged shots of explosions to the head rolling down the street,
this emphasises the dramatic change in the plot line of the film. It also is
ideal for the target audience of the film as it is aimed at 15-25 year olds as
the film is only a 15 certificate.
The negative aspects of the trailer is that it was a risky
move showing a scene from the trailer as if a scene that gives away a lot of
the plot of the film but attracts the audience to watch your film but
Cloverfield got it right as it doesn’t give a lot of the plot away but does
keep the audience intrigued in what happens next in the trailer. It also has no
scary moments in the trailer despite it being a horror film, this may target
the wrong type of audience as by the trailer it looks like a disaster movie and
not a horror trailer.
The overall score the class gave on this trailer is 8
because it was a clever made trailer as it uses handheld camera to make the
film more realistic and it also include other shots like canted angles to
emphasise that the film is a horror trailer.
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