This scene from Dawn of the Dead (1979) is where the
biker gang get into the mall and let the zombies out and they start killing
people. This shot shows that the institutional
context of the horror industry has changed since the days of Psycho as
it has more gore in it. This backs up the important of Thomas Schatz's Genre Theory as it has all of the features of a
gory horror film, (Hollywood Genres
1979) and therefore appealed to its target audience when it made $30m on a
budget of just $1.5m.
This scene uses body
horror well as the guts of the biker are being pulled out of the biker’s
stomach and you see it all happen. This was controversial and shocking at the
time as was one of the first films to have this much gore in it, which is why
the film was unrated at the time in the USA. The special effects in this film
were done by Tom Savini who also did the special effects for other films such
as Creep show 2 and Red Scorpion.
There was also parallel
music in this scene as there was action music played throughout the scene
of the action sequence of the zombies attacking. There was also montage/quick sequence in this scene to
emphasise the action that was taking place in the mall, this is shown by the
shooting of the zombies in the mall. This montage produces a panicky scared
emotion as the zombies could attack any of the characters at any moment.
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