First Poster Analysis

The film a haunted house is a comedy horror film made in the USA in 2013, so is a newer horror film.

The main image on the poster is of the killer as he has a sinister look about him which suggests that he is the killer. We see the shoulders up of the killer and he is looking directly out to the viewer which shows that he has the same power as the victims in the movie. The image of the killer definitely dominates the picture as is the only image on the poster. The killer is wearing a nun’s outfit to hide the fact that he is a killer because nun’s worship god and don’t tend to go around and kill people. There are some aspects of the killer which show iconic aspects of any killer in a horror film, for example he has eyes that don’t look human like which is portrayed in most horror films as they tend to make the villains as un human like as possible.

The colours on the poster are dominantly red which shows that this movie is a gory horror film because the red is there to represent blood of the killers victims throughout the course of the film. This will appear to the target audience which will be people who usually play gory video games.

The font on the poster is big and bold font usually used for comedy films this tells the audience that this film has some comedic points in it so will combine the 2 genres to make a funny scary film.

The tag lines on the poster also portray that this film is a comedy horror because the tag line on the top of the poster says based on un-true events, which on most modern horror films are based on true events, this makes the poster still have the same layout as a horror poster but added comedic effect to show the viewers that is also a comedy film.

The target audience of this movie will be people who enjoy comedies and horror films usually young adults as the comedy in these sorts of movies target this target audience.